Plot of all pitches within the strike zone, with colour and shape detailing the type of pitch and the outcome.

In this engagement Uncharted worked with a startup to visualize 5 TB of pitch-level data and video in professional baseball. We designed and developed a suite of purpose-specific visualization systems that allow players, coaches and managers to analyze both detailed pitch-by-pitch outcomes and video footage. Seamless workflow between these representations enables users to discover minute mechanical adjustments that vastly improve player performance. At product launch, the press reported that “experts were seen gawking” and singled out the visualizations as “drool-worthy.” The product achieved 271% market penetration over forecast in the first year, with pro team adoption correlating strongly with deep playoff runs.

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