Marketing Specialist

Job Description

We are currently recruiting for a Marketing Specialist to join our team in Toronto. You will play a crucial role in the management, support and execution of the company’s marketing initiatives. Excellent communication skills, initiative and perseverance are required to help you be successful in this role.

 

Key Responsibilities:

• Organize and participate in the planning and execution of product webinars, which includes scheduling practice runs, setting up our webinar platform, marketing scheduled webinars, and managing registrations.
• Organize and participate in the planning and execution of industry events which includes researching new conferences, liaising with conference organizers and coordinating with internal admin staff for materials, shipping, etc.
  
• Manage promotional collateral materials which includes assisting with the creation and distribution as well as the outsourcing of content creation.
• Manage and administer social media initiatives and accounts.
• Monitor and report on sales leads by source and region.
• Organize and execute email campaigns.
• Update website content.
• Ensure regular tracking, measurement, reporting of key metrics and ongoing program enhancement through the use of Salesforce and other technologies.
• Organize and participate in the planning and execution of user engagement campaigns which includes survey design, feedback compilation and dissemination.
• Organize and participate in the planning and execution of in-person regional training and certification sessions which includes liaising with host agencies, coordinating instructor schedules, organizing registration, sending out e-blast invites, and preparing certificates for attendees.

 

Required Skills and Experience:

• University Degree, College Diploma or equivalent experience
• 3+ years of related marketing experience at the Intermediate level
• Strong computer skills with Intermediate level MS Office (Word, Excel, PowerPoint, Adobe Acrobat) and team collaboration tools (Salesforce or similar CRM, Google Suite, Asana, Zoom)
• Strong writing skills for various channels & audiences
• Excellent oral communication skills; strong, pleasant telephone manner
• Previous experience in event/conference management
• Strong multi-tasking, organizational and prioritization skills are critical to this role
• Proactive attitude with a priority on client satisfaction
• Ability to work with minimal supervision
• B2B marketing or marketing agency experience an asset
• Channel marketing an asset
• Knowledge of Salesforce CRM & ability to create reports an asset

 

Comprehensive Knowledge Of:

• Digital marketing - CRM and email marketing tools & social media best practices
• Understanding stakeholder groups and their communication needs and priorities
• Website content development
• Project management, planning with specific attention to detail
• Successfully supporting/implementing and delivering on team projects and activities
• Influencing business leaders, key stakeholder and colleagues
• Integrated campaign program management & delivery

 

To work at Uncharted, you must be able to meet Security Clearance requirements and a Police Background Check.